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Market Segmentation for Architects; A Guide to Finding Your Niche
“Passion is Fuel, But Market Fit is the Engine”. Market segmentation is a key strategy to aligning your design passion and skills with market needs. In other words, to find the perfect fit between you and your target audience. Market segmentation helps tailor your services to meet specific customer preferences, enhancing relevance, engagement, and overall…
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Research, Test, Iterate
The basics of data insights In a dynamic marketplace, agility and informed decision-making are critical. The Research, Test, Iterate (RTI) model provides a structured, yet adaptable framework for sustained growth. In today’s rapidly changing market, businesses must be flexible and informed. Here is how it works: 1. Research: Market Insights Understanding your market is paramount.…