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Woke Architecture
A Design Philosophy for Awareness and Action The term “Woke Architecture” has emerged in recent discourse, though it seems to lack a formal definition within architectural theory. Broadly, it could refer to design practices that consciously address social justice, inclusivity, and equity. This approach emphasizes creating spaces that reflect diverse cultural narratives and challenge traditional…
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How Architects Work in 2025: Systems Thinking
Architects who will thrive in 2025 are those who see themselves not just as designers of buildings, but as orchestrators of ecosystems. An Opinion As an architect and the curator of this blog, I have spent years observing the ebb and flow of our profession. While the buzz around AI and its transformative potential is…
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Sales Mastery for Architects: A Tailored Strategy for Boutique Firms
Developing a bespoke sales strategy for boutique architecture firms requires a nuanced approach. It needs to reflect the personalized and high-quality services on offer. Drawing inspiration from Simon Squib’s ’10 Steps That’ll Turn You Into A Sales Machine’ here is a tailored sales strategy for architects: Define Your Unique Value Proposition (UVP) Understand Your Target…