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Market Segmentation for Architects; A Guide to Finding Your Niche
“Passion is Fuel, But Market Fit is the Engine”. Market segmentation is a key strategy to aligning your design passion and skills with market needs. In other words, to find the perfect fit between you and your target audience. Market segmentation helps tailor your services to meet specific customer preferences, enhancing relevance, engagement, and overall…
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Key Players in Business: Big 4 & MBB
Being aware of the Big 4 and MBB, who they are, what they do and leveraging their expertise, can be valuable for startups and small businesses.
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Bootstrapping Your Startup?
A strong first impression is critical for building trust and credibility. Consider a dedicated business email address and branded newsletters for marketing to effectively promote your business and build your customer base.
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Lean Canvas Vs Business Model Canvas
As an entrepreneur, you’re likely familiar with the Lean Canvas and the Business Model Canvas (BMC) as valuable tools for developing and validating your business ideas. While they share some similarities, understanding their differences can help you choose the right approach for your specific situation. In this blog post, we’ll provide a general guide on when and…
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Why architects’ should be AI capable
The future of architecture business is a partnership between human creativity and AI’s computational power. The business of architecture is evolving. Architects are increasingly wearing the hats of both designer and entrepreneur. AI can be a secret weapon in this new landscape.